Teaming up with Buck, I developed and produced Nike Air Jordan 1 sequence for the Nike White Hot 2.0 series

 

Buck: For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

 

 

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Some of my design and animation R&D work .

 

 

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Full project films by Buck

 

Nike White Hot 2.0

 

Nike White Hot 2.0

10 second films


 

Credits

 

 

Directed by
BUCK
Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Lucas Brooking
Producer
Jordan Howes
Art Director
Luke Saunders
James Owen
Design
Lucas Brooking
Luke Saunders
William Pietsch
Jason Pamment
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Josh Edwards
Glen Miralles
Mathijs Luijten
Nicolo Bianchino
Elijah Akouri
Lead Modeler 
Elijah Akouri
Shoe Modeling
Greg Petchkovsky
Damien Lam
Ben Shearman
James van den Elshout
David Porte Beckefeld
3D Animation
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Josh Edwards
James van den Elshout
David Porte Beckefeld

2D Animation
Mathijs Luijten
Luke Saunders
Edit
Mathijs Luijten
Salvatore Scopelliti
Luke Saunders
Lighting/Render
Michael Lampe
James Owen
Jordi Pagès
Nejc Polovsak
Chris Phillips
Tim Clapham
Music and Sound Design
Antfood