I had a pleasure working with fine guys from Aggressive on Art Directing this two funky spots for Yellow Tail wines.
Aggressive Brings Freshness and Color to Yellow Tail Wines. Tasked with creating a series of spots for Australian wine company, Yellow Tail, we modernized the product's 60’s mod style with a colorful, contemporary pop. Drawing inspiration from the brand’s color-coded labels, we brought the vibrant aesthetic to the core of our concept. We branded the spot to the wines, using color to build out different environments and occasions, and mixing them together in a fast-paced music and beat-driven edit. Using live action, motion design and CG, we created a pop-chic atmosphere for the brand. The spot set a new tone for Yellow Tail by completely refreshing the look of the brand and creating an effervescent and modern new world.
Production Co / VFX: Aggressive
Client: Yellow Tail
Agency: The Burns Group
Directors: Alex Topaller, Dan Shapiro
Producer: Dustin Pownall
Editor: Adam Thomson
Art Director: Nejc Polovsak
Type Designer: Andrei Robu
Post Producer, CG Supervisor: Dustin Pownall, Alex Mikhaylov
CG Supervisor: Max Chelyadnikov, Dan Shapiro
3D Animation, Compositing: Timofey Penkov, Alex Dimkov, Dmitriy Dolgikh, Dan Shapiro
2D Animation: Guido Lambertini
Colorist: Rob Sciarratta
Bellow are some frames from the process of creating this.