TCL Inspire Nature Aesthetics
TCL’s Design Aesthetics:
Harmony between Nature & Innovation
TCL's Inspire Nature Aesthetics (INA), inspired by the brand slogan “Inspire Greatness,” embodies creativity, enlightenment, and boundless possibilities, aligning with TCL's mission to empower users.
Collaborating closely with with TCL, we designed a timeless aesthetics, inspired by nature.
In the first section bellow is some design exploration with a bit of the motion, starting with nature, stream lines and wind element, which represents Air Conditioner product line.
Skyline explores Television and Soundbar product lines, playing with depicting screens, countless Mini LED lights shimmer like stars, brightness and soundwaves.
With designs bellow we venture into the microcosm of the quantum realm, the Star Track Line symbolizing the seamless harmony of identity recognition and the reassuring security of TCL’s smart door lock technology.
Bellow are more design experiments that explored various different features across the lineup.
