Auto Store

AutoStore is a Norwegian tech company, leading innovation in the field of robotic warehouse automation.

I was lucky enough to be invited on the project, as a part of the international team working along with Tendril and Worship. They were approached with the task of conceiving and creating a film that captured the elegant futurism of the AutoStore brand and its unique cubic approach to storage.

AutoStore is a Norwegian tech company, leading innovation in the field of robotic warehouse automation. Tendril was approached with the task of conceiving and creating a film that captured the elegant futurism of the AutoStore brand and its unique cubic approach to storage. Tendril’s role encompassed design and concept through live action production, CG animation, and delivery. One particularly exciting aspect of this project was teaming up with our friends at Worship to co-direct and CypherAudio to craft the score and sound design. We were blessed with an absolutely incredible team on this project, composed of artists from the studio as well as a hand-picked team of international collaborators. For details and behind the scenes please check out the project page on our website here: https://tendril.ca/work/autostore/ CREDITS: Client AutoStore Marketing Director Magne Hatteland LIVE ACTION Production Company Tendril Executive Producer Kate Bate Producer Leah Wesolowski Co-Directors Chris Bahry, Nicolas Girard, Rafael Ruiz Project Manager Craig Watson Art Director Olga Abramowicz Coordinator Brittany Sheahan DOP Jeremy Benning Set Design Nicolas Girard Editor Alison Gordon Assistant Editor Scott Edwards, Oliver Whitfield-Smith Storyboards Gabe Sapienza Concept Art and Lookdev Chris Bjerre, Vladislav Solovjov, Evaldas Cesnavicius, Toros Kose, Chris Bahry Head of 3D Ben Pilgrim TD Support Martin Gunnarsson 3D Modeling Ben Pilgrim, Christian Hecht, Tyrel Scott, Runbo Chen, Marek Denko 3D Animation Nejc Polovsak, Matt Frodsham, Matias Hansen, Will Sharkey, Martin Gunnarsson, Vlad Solovjov Look-Dev, Lighting and Render Nejc Polovsak, Matt Frodsham, Alexandre Veaux, Brad Husband, Vlad Solovjov, Marcelo Souza Compositing and Colour Alexandre Veaux, Brad Husband, Chris Bahry WORSHIP Worship Co-Directors Nicolas Girard, Rafael Ruiz Producer Greg Benedetto Writer Caroline Leung Mood Edit Nicolas Girard Concept Art and Lookdev Nicolas Girard, Rafael Ruiz 3D Animation Alex Gee, Nicolas Girard 2D Animation Alex Gee, Rafael Ruiz, Nicolas Girard AUDIO Sound Design + Music CypherAudio